About Us

Azalia Fine Jewelry, a distinguished jewelry brand, is born out of a confluence of passion, expertise, and an unwavering commitment to excellence in Mumbai. Meet Isshrat Bodawala, the visionary founder and proprietor of Azalia Fine Jewelry (formerly known as AFAF). Hailing from a lineage steeped in the art of jewelry craftsmanship, Isshrat embarks on her entrepreneurial journey in her forties, driven by an unyielding determination to create something truly exceptional. Her narrative encapsulates tenacity, resolve, and an innate affinity for the realm of jewelry artistry.

Founded in February 2018, Azalia Fine Jewelry is conceived with a singular purpose — to provide bespoke solutions within the realm of jewelry. The brand’s core mission revolves around delivering unparalleled value while upholding the principles of authenticity, personalized guidance, and the dissemination of knowledge. Recognizing the emotional significance of jewelry acquisition, both Isshrat and her brainchild are steadfast in educating clients about the fundamental 4Cs (cut, colour, clarity, and carat weight) of diamonds and gemstones, empowering them to make informed and confident decisions.

Leveraging over a decade of experience in the corporate sphere, Isshrat takes a hiatus after marriage and motherhood. This interlude becomes a pivotal juncture that catalyses her transformation into an entrepreneur and the architect of her own jewelry emporium. Drawing upon her familial heritage and a profound passion for gemstones, she embarks on a mission to establish a brand distinguished by its personalized finesse and unwavering customer-centric ethos.